Shaw’s Capture the Spirit rewards program was created in 1998 to incentivize floor covering retail sales associates to sell better-end Shaw flooring products. Jude through carpet and cushion sales-and now CTS point donations. Jude is able to provide that service thanks in part to the generosity of flooring retailers who are committed to supporting Shaw’s efforts to help St. Jude for treatment, travel, housing or food -because all a family should worry about is helping their child live. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago.
Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Jude is deeply rooted in almost everything we do at Shaw and now this is just one more way our retailers can engage with, and give to, the deserving kids of St. Jude Children’s Research Hospital,” said Aaron John, director of Shaw Flooring Network and Retail Programs at Shaw Floors. “We are so excited to now give our retail partners the ability to donate Capture the Spirit points to St. Jude as well and have consistently asked for additional opportunities to get involved with and give back. Flooring retailers have fully embraced St. Jude Dream Home Giveaway sponsorship has grown and evolved to a multi-channel program touching almost every facet of Shaw’s business. Additionally, to kick off this new opportunity and in support of September’s Childhood Cancer Awareness Month, Shaw is matching retailer donations for the first 30 days, up to $100 per participant. The points will be converted into dollar amounts with retailers having the ability to choose the gifts they want to personally contribute to the research hospital. Dalton-Shaw Floors recently added a new component to its rewards platform, Capture the Spirit (CTS.) Beginning immediately, participating retail sales associates can donate their accrued CTS points to St.
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